tag:blogger.com,1999:blog-5567689463504893068.post2430084640164329264..comments2009-10-19T22:19:44.362-07:00Jim Smelleyhttp://www.blogger.com/profile/07346100806878613279noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5567689463504893068.post-80446342989729545222009-10-19T22:19:44.362-07:002009-10-19T22:19:44.362-07:00Jim, my take is that mobile could potentially augment Retail based on how it is positioned. LBS (Location Based Services) have started slowly gaining traction and what they provide is targeted campaigning in real time. Say you are driving by Fry's, and Fry's could push coupons and other offers in real-time to your mobile device which may entice you into the store for an impulse buy. Even basic Store Locator functions on a mobile application help drive Store traffic. We recently took a long road trip and thanks to my mobile device, I could figure out where is the next closest Starbucks for my Tall Dry Cappuccino fix! Also, it is imperative that Retailers realize that mobile device is a powerful portable computing platform using which they can deliver valuable information to their customers and drive incremental sales. Native applications running on mobile devices, if designed and constructed properly, will help Retail customers discover products in the Stores easily and make purchase decisions effectively. I have no data to prove but I believe that Mobile/Mobile applications bridge the gap between B&M Stores and online thereby increasing cross channel activities of customers.Prakashhttp://www.blogger.com/profile/04231634760057062244noreply@blogger.com